ELEVATING THE EXPERIENCE

Exposing Partners Through Wellness + Lifestyle Events Since 2021

what we do

Since 2021, MoveNation has been exposing brands through wellness and lifestyle experiences. From our indoor Miles + Mind Series to our one-of-a-kind experiential infrastructure, THE Studio, we have the ability to create, elevate and customize any event activation or expo booth as small or large as you need.

We connect with our large network, and give fitness a larger purpose for the growth of your brand. From sourcing athletes for real-life energy and digital impressions, to implementing classes for engagement and to enhance the experience.

Our creative mindset leads us to create activations that allow multiple collaborations between partners to cross pollinate audiences that have no crossover, enabling more business and exposure.

who WE’VE TEAMED UP with

Behind the brand

Sometimes all it takes is one. One idea, one purchase, and a one-time try to turn a dream into a reality. And that’s exactly how we came to be.

In June 2020, what started as a Facebook Marketplace scroll led to the discovery of a moving truck for sale in Bridgewater, Massachusetts. A short trip to Bridgewater, cash in hand, not a lick of prior experience operating a commercial truck, and one question in mind: what do we call it? A gym? A facility? A truck? We wanted something that represented a community-centered space, and so…

After 8 months and endless days in the shop, the once moving truck was transformed into an adaptive, modern and fitness environment. MoveNation was born. In February 2021 we launched MoveStudios (now known as THE Studio) –– shaking up the fitness industry and bringing the first mobile fitness studio to the Boston community. Read The Full Story.

THE STUDIO features

THE Services

  • Your one-stop-shop for creating a full brand activation that leaves a lasting impression. To ensure your activation is personalized to your specific needs, choose from our a la carte offerings to implement as little or as much as you require. Directors and organizers this is for you, Elevate your event in the quickest and simplest way by adding just our experiential stage. THE Studio allows a dynamic creative approach with our 4ft high stage, custom branding with our 20ft x 8.2ft backdrop and 23ft x 3ft stage skirt, photography and/or videography, DJ, vendors, and more. We’ll help you to develop a custom brand moment with interactive pieces to ensure your brand is noticed, engaged with and remembered.

    This service is typically used by organizers, directors and brands with any presenting sponsorship. Contact Us.

  • Elevate your expo presence and stand out from the crowd with our personalized, unique concept. Standing 13.6ft high, with a 4ft high stage, THE Studio provides off the ground visibility, elevating your brand higher seizing eyes from a distance. Fully equipped with sound / audio, to grabbing the audience’s attention by adding a DJ or sound component of your choice. From a custom efficient setup that will enhance your appearance with a branded backdrop and stage skirt, to capturing the moment with an event recap, and more, we’ll work with you to bring your vision to life in 40x40ft space. Refer to THE Studio page for full truck dimensions.

    This service is typically used by brands, companies and services who are looking to elevate their presence and stand out at an upcoming expo. Contact Us.

  • From races, to festivals, to parades, to everything in between, we combine our creative approach with your needs and wants to design an engaging presentation that will have every attendee talking about their experience. We will make sure your brand is seen, heard, and in some cases tasted. Distance is never a problem as we will elevate your brands visibility and create awareness through sound. We will use unique lead generation tactics and execute a fully interactive activation. This service is typically used by brands at any level of sponsorship.

    This service is typically used by brands with any level sponsorship at an upcoming event and are trying to maximize the opportunity and exposure. Contact Us.

  • Our full scale fitness activations are designed to meet the needs of your specific space and/or brand. From a one-off class, to a 12-week series, we’ll elevate your event, drive foot traffic to your retail space, engage your property’s residents, or create healthier habits in your workplace. Choose one or multiple modalities for your audience, and then let us handle all logistics from finding the perfect instructor(s), class sign ups and AV, to everything in between. Contact Us.

  • Matching your brand with the right influencer. Making sure our athlete(s) match the energy and personality you’re looking for. From digital impressions, to real-life interaction and engagement. We will work closely with your team to understand the deliverables, mission and results you’re looking for. Placing the right influencer behind your brand to deliver the outcome you want. Contact Us.

  • Placement and execution are what we do best. Start the conversation and let us put your brand behind one or multiple wellness and lifestyle events. From a DEI initiative, branding moments, to lead generation, we’ll place your name on the right event. Leaving lasting impressions with custom branding options (signage and pull up banners, product placement, branded backdrop and stage skirt etc.) or reach audiences via digital touch opportunities. Our flexible partnership and sponsorship opportunities can be strategically integrated to suit your brand specific goals for any marketing campaign(s). Contact Us.

The mission

For you, we strive to leave a lasting impression.

The core values

  • We elevate the experience and presentation with our creative approach.

  • We are committed to building long-term relationships and leaving lasting impressions.

  • We promote community inside of everything we do.

  • We believe in a dynamic mindset while staying focused.

THE FOUNDER

For some, success doesn’t automatically come from having everything in life to start. Rather, sometimes it’s how you face the less-than-perfect circumstances you were dealt and actively choosing a different outcome. And for our founder, Drew LaCombe, creating something without having it all to begin with is exactly his story. Never afraid of a challenge, founding MoveNation has been the most rewarding challenge he’s ever faced.

After 10+ years in the fitness industry working as a manager at clubs across Massachusetts, Drew decided to step away from management. With a lifelong entrepreneurial dream to start his own business, Drew turned his focus to growing his own clientele through personal training and group fitness classes. As his network grew, rather than being stuck in one place, Drew wanted to separate himself in the industry using the findings and knowledge from his real life experience, and began brainstorming how to make this a possibility.

In March of 2020 when the pandemic hit, Drew saw this as an opportunity, not an obstacle. And in February of 2021, 11 months after being laid off, MoveStudios (now known as THE Studio) was born. Learn More.

where we’ve been

what we’re up to

AS Seen on

PREFERRED PARTNER OF